Why Are Prices Different on European Amazons?
Understanding price differences between Amazon.fr, Amazon.de, Amazon.it, Amazon.es and Amazon.co.uk. Taxes, logistics and strategies explained.
Have you noticed that the same product can cost €50 less on Amazon.de than Amazon.fr? It's no coincidence. Discover the 5 main reasons that explain these significant price differences between different European Amazons.
1. VAT varies by country
VAT (Value Added Tax) is the primary factor in price differences. Each European country sets its own rate:
France
20%
Deutschland
19%
Italia
22%
España
21%
UK
20%
2. Logistics costs differ
Amazon has warehouses in each country, but storage, labour and transport costs vary considerably:
3. Amazon's dynamic pricing
Amazon uses sophisticated algorithms that adjust prices in real-time based on several factors:
4. Currencies and exchange rates
The United Kingdom uses the pound sterling (GBP), which adds an extra variable:
5. Local promotions and offers
Each national Amazon organises its own promotions according to the local calendar:
How to take advantage?
These price differences are an opportunity for savvy consumers. With ScanPricer, instantly compare prices across 5 European Amazons and save up to 35% on your purchases.