Prime Day has become the biggest shopping event of the year after Black Friday. In 2026, Amazon promises exceptional discounts for 48 to 96 hours. But did you know that prices vary from one Amazon country to another? This guide reveals how to maximize your savings by combining Prime Day deals with European price comparison.
Dates Prime Day 2026
When will Prime Day 2026 take place?
Based on previous years' history, Prime Day 2026 is expected to take place:
📅 Expected Dates Prime Day 2026
Wednesday July 8 and Saturday July 11, 2026
Amazon could extend the event to 4 days like in 2025 (July 14 to 17).
Prime Day date history
| Year | Dates | Duration |
|---|---|---|
| 2025 | July 8-11 | 4 days |
| 2024 | July 16-17 | 2 days |
| 2023 | July 11-12 | 2 days |
| 2022 | July 12-13 | 2 days |
Prime Big Deal Days (Octobre)
In addition to Summer Prime Day, Amazon is hosting a second event in October called Prime Big Deal Days. In 2026, expect an event around October 8-9.
2 Events per Year
July + October
Plan your tech purchases for these two periods. The reductions are often equivalent, but stocks are more abundant in July.
What is Prime Day?
Prime Day is a flash sales event exclusive to Amazon Prime members. For 48-96 hours, Amazon is offering massive discounts on millions of products.
Access conditions
Tip: Free Trial
If you're not a Prime member, sign up for the free trial the day before Prime Day. You will have access to all offers and can cancel after the event without charge.
Types of Prime Day Deals
| Type of offer | Description | Duration |
|---|---|---|
| Today's deals | Discounts valid for 24 hours | 24 hours |
| Flash Sales | Limited stocks, reduced prices | 2-6 hours |
| Lightning Deals | Ultra-limited, leaves in minutes | 15 min - 2 h |
| Preview offers | Early Access with Select Cards | Variable |
The ScanPricer Strategy: Double your Savings
Here's the secret that few consumers know: Prime Day prices are NOT the same on all European Amazons.
The Double Effect Prime Day + ScanPricer
During Prime Day, each Amazon country applies its own discounts:
Exemple Concret : iPhone 16 (Prime Day 2025)
Real savings observed
- Amazon France : 899€ → 799€ (-11%)
- Amazon Germany: €879 → €749 (-15%)
- Amazon Italy: €859 → €719 (-16%)
Result: By purchasing on Amazon.it, savings of additional €80 vs. Amazon.fr!
How does it work?
Categories with the Biggest Gaps
During Prime Day, these categories have the biggest price differences between countries:
| Category | Average gap FR vs IT/DE | Potential Savings |
|---|---|---|
| Smartphones | 50-150€ | Up to 15% |
| Laptops/MacBooks | 100-300€ | Up to 12% |
| Tablets | 30-80€ | Up to 10% |
| Audio (headphones, speakers) | 20-50€ | Up to 20% |
| Amazon devices | 10-30€ | Up to 25% |
| Household appliances | 50-200€ | Up to 18% |
Buying Guide: Before, During, After
2 Weeks Before Prime Day
D-Day: Hour-by-Hour Strategy
⚡ The Best Offers Go Fast
The most interesting Flash Sales sometimes last less than 30 minutes. Be prepared to order quickly if you spot a good deal.
Recommended program:
| Hour | Action |
|---|---|
| 00h00 | Official start! Check offers on Amazon FR/DE/IT/ES |
| 06h00 | New morning flash sales |
| 12h00 | Rotation of offers, new arrivals |
| 18:00 | Often the best tech offers |
| 21h00 | Last Chance for Day 1 Deals |
After Prime Day
Order on Amazon Europe: Practical Guide
Delivery to France
Good news: with Prime, delivery is free from all European Amazons to France!
| Amazon | Delivery time FR | Premium Fees |
|---|---|---|
| 🇩🇪 Germany | 2-4 days | Free |
| 🇮🇹 Italy | 3-5 days | Free |
| 🇪🇸 Spain | 3-5 days | Free |
| 🇬🇧 UK | 4-7 days | Variable* |
*The UK is no longer in the EU, customs charges may apply.
Vigilance Points
Attention to Details
- Electrical sockets: Same in Europe (except UK)
- Keyboards: The laptops will have a QWERTZ (DE) or QWERTY (other) keyboard
- Default language: Changeable in settings in 30 seconds
- Seller: Choose “Shipped and sold by Amazon” for the simplest warranty
Warranty and Returns
For more details, see our complete guide to warranty in Europe.
Top Products to Watch for Prime Day 2026
Amazon Devices (Most Discounted!)
Amazon products are traditionally the most discounted during Prime Day:
| Product | Normal price | Estimated Prime Day price |
|---|---|---|
| Echo Dot 5 | €59.99 | ~€25 (-58%) |
| Fire TV Stick 4K | 59,99€ | ~27€ (-55%) |
| Kindle Paperwhite | 149,99€ | ~95€ (-37%) |
| Ring Video Doorbell | 99,99€ | ~55€ (-45%) |
| Echo Show 8 | 149,99€ | ~80€ (-47%) |
Amazon products: Buy in France
Exception to the rule! Amazon devices (Echo, Fire, Kindle, Ring) are often the same price in all countries. Buy in France for faster delivery.
Home & Appliances
Pitfalls to Avoid
Fake Good Deals
Advantages
- Check price history before buying
- Compare with other sites (Fnac, Darty, Cdiscount)
- Beware of ultra-discounted unknown brands
- Read reviews before buying
- Verify the seller (Amazon vs. third-party)
Disadvantages
- Price inflated the day before then 'discounted' on the day
- Old products on sale (check model)
- Hidden delivery fees (third-party sellers)
- Limited stocks = frustration
- Unnecessary impulse purchases
Warning Signs
🚨 Red Flags
- Reduction of more than 70% on branded tech products: probably a scam or a counterfeit product
- Seller with less than 100 reviews or rating less than 4/5
- Delivery time greater than 2 weeks
- No possibility of return
FAQ Prime Day
Questions Fréquentes
Yes, Prime Day is exclusive to Amazon Prime members. However, you can use the 30-day free trial to take advantage of the offers, then cancel your subscription at no cost.
No! That's the whole point of ScanPricer. Each Amazon country has its own offers and prices. A product may be on sale in Italy but not in France, or with a bigger discount.
Yes! Your Amazon account works on all European Amazons. Log in with the same credentials, add your French address, and order. Your Prime subscription is also valid.
No, there are no customs fees between European Union countries. The displayed price is the final price, VAT included.
The event typically lasts 48 hours (2 days). However, individual Flash Sales can last only a few hours, or even a few minutes for the most popular ones.
Yes, Amazon's standard return policy applies (30 days). You can return any unsatisfactory product, even if purchased during Prime Day.
Prime Day usually starts at midnight (00:00) on the first day. However, some offers are launched at specific times throughout the day.
Prime Day 2026 Checklist
1 Week Before
- Check/activate Prime subscription
- Create a wishlist on Amazon
- Note current prices with ScanPricer
- Set up price alerts
The Day Before
- Check early access offers
- Download the Amazon app on mobile
- Prepare Amazon FR/DE/IT/ES login credentials
- Add your address on each Amazon
D-Day
- Log in at midnight for the best deals
- Compare prices between countries with ScanPricer
- Check Flash Sales every 2-3 hours
- Order quickly for the good deals
After Prime Day
- Check order confirmations
- Track deliveries
- Note missed products for October
Conclusion
Prime Day 2026 will be an opportunity to get great deals, as long as you're well prepared. By combining Prime Day deals with European price comparison via ScanPricer, you can achieve even greater savings.
Our Final Advice
Don't just look at Amazon France on Prime Day. The biggest savings are often found on Amazon Germany, Italy or Spain.
Use ScanPricer to automatically compare prices and never miss out on the best European offers!
Prepare for Prime Day 2026
Guide updated January 31, 2026. Expected dates are based on Amazon history and may change. We will update this article as soon as the official announcement is made.